Revolutionize Your Revenue: Explore Pay Per Appointment for MSPs

Managed Services Providers (MSPs) are constantly seeking innovative ways to gain a competitive edge and drive revenue growth. Most MSP lead generation agencies discover early on that pay per appointment for MSPs doesn't lead to the margins they want, or the results their clients want. 
Their pay per lead option quietly disappears, replaced by a flat-rate model that pushes all risk onto the client. 
To add insult to injury, many MSP lead generation agencies require MSP clients to sign non-disparagement clauses and three year agreements. 
A three year agreement for lead generation is not only excessive, it's ridiculous.  The market changes by leaps and bounds in short periods of time - what worked in 2020 isn't working in 2024 - so why are you stuck paying for ineffective marketing tactics that generate no results?  
At Croocial, we've spent two years researching and testing pay per appointment options that provide a fresh approach to sales and customer acquisition. Our model places an emphasis on quality over quantity, ensuring that every investment directly correlates with potential business opportunities.  We have no contracts and no lead minimums, making it virtually risk free for you to partner with us for MSP lead generation.  
As someone who grew two flat-rate MSP sales appointment setting agencies, I know the market better than most, and was able to pivot what we learned over ten years and millions of outbound calls for MSPs into a process that delivers consistent, high quality leads for MSPs - without the risk that you could pay hundreds of thousands of dollars for leads that are badly qualified or non-existent.

Understanding the Basics of MSP  Appointment Services

MSP sales appointment services function as a specialized form of lead generation. Under this framework, MSPs partner with third-party agencies like Croocial and rely on their expertise and list sources to schedule appointments with qualified prospects. In flat rate models, you pay a set fee - whether the agency is successful or not. With Croocial, the MSP only pays for the service when an actual sales appointment is made, aligning costs directly with opportunities for new business.

The Advantages of Pay Per Appointment for Your MSP Business

Embracing pay per appointment campaigns with an experienced MSP lead generator offers numerous advantages. It reduces the risk associated with traditional marketing tactics where expenses can spiral without guaranteeing conversions. Our unique lead generation methods ensure that MSPs invest in interactions with prospective clients who have demonstrated interest, leading to higher conversion rates and more efficient allocation of resources.

How Managed Services Provider Appointment Setting Works

The process starts with the MSP completing a comprehensive sales health assessment, which helps Croocial with defining both the MSPs target market and ideal customer profile.  We learn about the client and their goals, then build a program that we believe will achieve those results.
Next we use multiple personal outreach methods to connect with these targets. We don't use AI or automation - every interaction is personalized and completed by a person.  While other agencies are stripping all  personalization out of their prospecting processes to focus on volume, we believe one great opportunity that is looking forward to meeting with you is a better investment than a handful of poorly qualified prospects that no-show for meetings.
When a prospect shows interest, Croocial schedules an appointment, for which the MSP pays a fee. This straightforward exchange ensures that the MSP only incurs costs upon receiving a tangible opportunity.

Evaluating the Cost-Benefit of Pay Per Appointment Model

Assessing the cost-benefit of pay per appointment models requires careful consideration. MSPs must evaluate the potential return on investment by considering the average lifetime value of a customer against the cost per appointment. Factors like conversion rates and average deal sizes also influence whether the pay per appointment system will offer a worthwhile return.  Your sales health assessment will clearly identify whether or not pay per lead marketing will generate profitable results for your MSP.

Strategies for Maximizing Success with MSP Sales Appointment Services

To maximize success, MSPs should work closely with their agency to ensure alignment on target profiles and strategic goals.
To guarantee success, MSPs must nurture scheduled appointments, follow up diligently, and refine their sales pitch to convert opportunities into business. Our effective onboarding process for new clients bolsters success rates by ensuring you're ready to manage the leads we're generating for you.

Common Challenges and Solutions in Flat Rate MSP Appointment Setting

Challenges with flat rate MSP appointment setting services can include low-quality leads, misunderstandings about service scope, and mismatches between client expectations and MSP offerings. Don't throw the baby out with the bathwater - you can fix some of these issues if you're prepared to manage your lead generation vendor.  Most issues come from abdication of responsibility by leadership - believing the solution is "set and forget" and being unwilling to have uncomfortable or confrontational conversations with a vendor who is not delivering what they promised.
Solutions involve continuously refining target criteria, maintaining clear communication with the appointment setting providers, and regularly training sales teams to effectively represent service capabilities.
Pay per lead need not replace your current lead generation programs - we can augment them and then, if it's working for your MSP, completely replace the need for your flat rate vendor relationship.   You need only purchase one lead at a time to work with Croocial, and we have no contracts.  You buy a lead, we deliver it.  If we don't deliver it within the agreed upon time frame, you get a refund.  No muss, no fuss, no expensive ongoing recurring charges.

Best Practices for Implementing Pay Per Appointment Systems

Best practices for implementing pay per appointment systems include establishing clear communication channels between the business owner and the lead generation team, setting realistic expectations, and monitoring key performance indicators to measure efficacy. Regularly reviewing and sharing your appointment outcomes can provide insights for adjusting strategies and improving effectiveness over time.

You Can Transform Your MSP Revenue with Pay Per Appointment Strategies

Pay per appointment strategies represents a revenue revolution for MSPs willing to innovate their sales approach and try something completely new!
By leveraging the Croocial pay per appointment model, MSPs can align their spending with genuine sales opportunities, streamline their sales processes, and foster sustainable growth — transforming not just their revenue streams, but their entire approach to customer acquisition and retention.
If you're ready to get started, fill out the form below:

Carrie Richardson

Meet with me!

CEO, Croocial

Partner, Richardson & Richardson Consulting and Fox and Crow Group

Founder, Managed Sales Pros LLC (now a NLS US company)

Founder, Everywhere Managed LLC (now an EBQ company)